Marketing

Year 2025: we are experiencing a major turning point for web marketing, due to the now widespread use of Artificial Intelligence (AI). SEO, as we knew it, no longer exists, and traditional web marketing campaigns must evolve to respond to new digital dynamics, focusing on more integrated and personalised strategies to remain competitive. CONTENT The … Continue reading "Marketing and AI: how much has project management changed?"

If you are a project manager at an agency or in a company’s marketing department and want to know how to simplify your work, this article is for you. We will show you what to look for among the many marketing project management tools available online and why you should do so. Finally, we will … Continue reading "What are the most used software programmes for managing marketing projects?"

Agencies operating in the marketing sector, which today is almost entirely digital marketing, are at the centre of a growth trend that will persist in the coming years. The consequences of this growth are increased day-to-day challenges in managing complex teams and projects in an increasingly competitive market. TABLE OF CONTENTS How to increase creativity … Continue reading "How to streamline management processes and increase productivity in marketing agencies"

We recently read a very interesting post about how to use Scrum methodology in a SEO & Digital Marketing Team. The post has been written by Marcus Miller (@marcusbowlerhat) and you can read it here: Using agile project management for SEO & digital marketing This post gives me the idea to write a new one … Continue reading "Scrum with Twproject for SEO & Digital Marketing"

We have always defined Twproject as a flexible project management software and the reason why we do so is that there is not a sector where Twproject is not useful. Our project management software is used by thousands of companies all around the world meeting expectations of great project managers and their teams in almost any … Continue reading "How Marketing Agencies Use Twproject"