No project is launched unless it presents at least one benefit.
Usually, the tangible benefits are mostly considered when evaluating a project, but there can also be several intangible benefits.
- What’s the difference between tangible and intangible benefits?
- Tangible benefits
- Revenue increase
- Resource cost savings
- Increased productivity
- Tangible benefits
- Process improvement
- Intangible benefits
- Organizational strategy support
- Enhanced user experience
- Increased customer satisfaction
- Greater compliance
- Brand equity
What’s the difference between tangible and intangible benefits?
Tangible benefits are those that can be measured in financial terms, while intangible benefits cannot be quantified directly in economic terms, but still have a very significant business impact.
The intangible benefits, sometimes also called “soft benefits”, are the profits ascribable to the improvement project that cannot be reported for formal accounting purposes.
These benefits are not included in financial calculations because they are not monetary or are difficult to quantify and calculate.
Material benefits are physical in nature and may represent long-term or short-term benefits, while intangible benefits usually represent long-term assets that are not physical property but rather the intellectual property of an organization.
Another difference between these two benefits is that intangible benefits can increase or decrease over time, while the tangible benefits of a process are unlikely to fluctuate.
And, again, tangible benefits can often be estimated before certain actions are taken, while intangible benefits are virtually impossible to estimate beforehand.
Questo è il tipo di vantaggio più comune di un progetto, ed il più auspicato dagli stakeholders.
L’aumento delle entrate è un vantaggio quando un progetto ha un impatto diretto sulle entrate dell’organizzazione.
A queste entrate possono aggiungersi altre fonti di entrata aggiuntive quali il lancio di un nuovo prodotto o la fornitura di un’offerta.
Resource cost savings
Sometimes, adjustments to the system or the renovation of work processes aim to make the cycle of a project more efficient.
In these cases, it may therefore happen that a certain activity is not necessary after the implementation of the changes. This benefit can also be achieved when any system or process problems are resolved. In this case, it may happen that the organization may make some roles redundant or assign some resources to a different department, which means an optimization or decrease in resources and, therefore, their costs.
A tangible project benefit is increased productivity that may allow people to work more or be rerouted to other areas.
Processes can improve the time required to complete a given project. It can be a matter of automating a simple manual data entry operation or a complex process that would require a lot of energy, time and cost. Improving processes means that the time needed to complete a process is shorter, which can save time by freeing up the resource for other tasks.
Organizational strategy support
Enhanced user experience
Increased customer satisfaction
The projects in general aim to provide satisfaction to the final customer, whether this is external or internal to the organization. Otherwise, if the client is not satisfied with the result, the project could not be considered successful. However, increased customer satisfaction is an intangible benefit since it is not possible to measure it objectively.
Some projects intend to rework systems or processes that will undergo an audit process. If an organization violates a regulation or a compliance policy, it could end up facing huge fines. Sometimes a project benefit is just this: doing something to provide greater organization security.
Brand equity is one of the key goals for most organizations. Some projects seek to improve brand equity by providing better services and keeping standards. This is another example of an intangible benefit.
Sometimes, tangible benefits are considered more important than intangible ones. This because they are quantifiable and immediately recognizable.
However, it is necessary to remember that intangible benefits deserve the same consideration, since they constitute a significant part of an organization’s value.
According to economists, more than 25% of the value of companies is now based on intangible assets, such as brand image and market share.
Here is how it becomes essential, during a project analysis, to consider tangible as well as intangible benefits and to consider them equally important.