Discover how Hanami optimized the management of digital projects by improving control, planning, and internal collaboration

The Challenge

Hanami is a dynamic agency that helps clients intercept and generate new leads through data-driven digital strategies. From analysis to creativity, it manages projects ranging from branding to advertising campaigns, from SEO to website development.

Every decision is driven by data analysis, and managing such complex workflows requires tools capable of providing a clear and shared overview.

Before introducing Twproject, the company was managing complex projects with tools that were not fully adequate:

• The need to coordinate complex workflows using a previous software (Asana), which required numerous integrations to fill missing functionalities.
• Lack of a complete and centralized overview of project status.
• Difficulty in monitoring and controlling resources, both in terms of time and costs.

Before Twproject it was difficult to clearly distinguish activities. The software we were using wasn’t designed for that, and although we had organized ourselves, it was extremely complicated to extract the data we needed.

The Approach

Twproject wasn’t initially a planned choice, but the result of a fortunate encounter.

Maria Chiara tells us:

“I wasn’t looking for it, Silvia found me, asking if it might be interesting to see the tool. I never close the door to new possibilities, so I agreed to a call.”

From the very first demo, she was impressed by several crucial aspects that played a decisive role in the success of the project:

• A special focus on Project Managers
  With Twproject, they found a management tool capable of offering both operational and economic control, simplifying the everyday complexity of projects without sacrificing practical usability for operational resources.
• Clear roles and defined responsibilities
  The introduction of Twproject brought a reorganization of roles: Project Manager, Coordinator, Worker. A distinction that increased awareness and collaboration within the team.

“Each project role corresponds to a different responsibility. It was important to clarify this from the beginning, so today everyone knows exactly what is expected of them.”

• Project hierarchy and cost control
  Twproject enabled the creation of a real “project tree”, with levels, phases, and sub-phases that can be monitored individually, without limitations.

Maria Chiara explains:

“The project hierarchy changed our setup and, I would even say, our mindset in the company: before, a project corresponded to a client; now we can monitor every service in detail.”

She began exploring Twproject independently during the trial period. With great dedication and by leveraging the many resources available online, she created tailor-made video tutorials for her team, adapting the tool seamlessly to the company’s needs. This allowed the shift from Asana to Twproject to be completed smoothly. She recalls:

“My colleagues went on holiday using Asana and came back to Twproject. The video tutorials made learning easy and the transition natural.”

Results

The introduction of Twproject brought the expected improvements:

• Greater transparency and organization:
  Every team member now knows their project role and what is expected of them.
• Accurate control of budgets and timelines:
  For project managers, retrieving information on project progress is now simple, without juggling multiple tools.
• Effective collaboration among team members:
  Twproject allowed us to maintain the ease of use that is crucial for enabling everyone to use the software independently.
• Easy monitoring and adaptability to each project’s needs:
  The project structure ensured clear and detailed data at every level, for every client.
  

Thanks to Twproject I can tell you that we’ve achieved higher margins thanks to more accurate controls. Twproject gave us visibility, and with visibility come results.

Final Assessment

Today Twproject is a central tool for planning and monitoring Hanami’s projects. It allows Project Managers to work with more confidence and clarity, ensuring control, transparency, and traceability.

Thanks to Twproject we finally have greater control. This is what has truly improved the way we work.