{"id":26191,"date":"2026-09-02T21:37:31","date_gmt":"2026-09-02T21:37:31","guid":{"rendered":"https:\/\/twproject.com\/customers\/hanami\/"},"modified":"2026-09-02T21:37:31","modified_gmt":"2026-09-02T21:37:31","slug":"hanami","status":"publish","type":"customers","link":"https:\/\/twproject.com\/es\/clientes\/hanami\/","title":{"rendered":"Hanami"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">El desaf\u00edo<\/h3>\n\n<p class=\"wp-block-paragraph\">Hanami es una agencia din\u00e1mica que ayuda a los clientes a interceptar y generar nuevos leads a trav\u00e9s de estrategias de marketing digital basadas en datos, SEO, publicidad digital y gesti\u00f3n de redes sociales.<\/p>\n\n<p class=\"wp-block-paragraph\">Cada decisi\u00f3n est\u00e1 impulsada por el an\u00e1lisis de datos, y gestionar flujos de trabajo tan complejos requiere una herramienta capaz de adaptarse a diferentes tipos de proyectos.<\/p>\n\n<p class=\"wp-block-paragraph\">Antes de introducir Twproject, la empresa gestionaba proyectos complejos con herramientas que no proporcionaban el nivel de control necesario.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>La necesidad de coordinar flujos de trabajo complejos utilizando un software anterior (Asana), que requer\u00eda demasiadas soluciones improvisadas para adaptarse a las necesidades del equipo.<\/li>\n\n\n\n<li>Falta de una visi\u00f3n completa y centralizada del estado de los proyectos.<\/li>\n\n\n\n<li>Dificultad para monitorear y controlar los recursos, tanto en t\u00e9rminos de tiempo como de costos.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1397\" height=\"1025\" src=\"https:\/\/twproject.com\/site\/wp-content\/uploads\/Rectangle-1285.png\" alt=\"\" class=\"wp-image-25252\" srcset=\"https:\/\/twproject.com\/site\/wp-content\/uploads\/Rectangle-1285.png 1397w, https:\/\/twproject.com\/site\/wp-content\/uploads\/Rectangle-1285-1024x751.png 1024w\" sizes=\"auto, (max-width: 1397px) 100vw, 1397px\" \/><\/figure>\n\n<blockquote class=\"wp-block-quote has-large-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Antes de Twproject era dif\u00edcil distinguir claramente las actividades. El software que us\u00e1bamos antes no nos proporcionaba esa claridad.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">El enfoque<\/h3>\n\n<p class=\"wp-block-paragraph\">Twproject no fue inicialmente una elecci\u00f3n planificada, sino el resultado de un encuentro afortunado.<\/p>\n\n<p class=\"wp-block-paragraph\">Maria Chiara nos cuenta:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;No lo estaba buscando, Silvia me encontr\u00f3, pregunt\u00e1ndome si ser\u00eda interesante ver la herramienta y contarme algo al respecto&#8221;.<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">Desde la primera demostraci\u00f3n, qued\u00f3 impresionada por varios aspectos cruciales que jugaron un papel decisivo en la elecci\u00f3n:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Un enfoque especial para Project Managers<\/strong><br\/>Con Twproject, encontraron una herramienta dise\u00f1ada pensando en los PMs, con funcionalidades que les permiten tener control total sobre los proyectos.<\/li>\n\n\n\n<li><strong>Roles claros y responsabilidades definidas<br\/><\/strong>La introducci\u00f3n de Twproject permiti\u00f3 una clara definici\u00f3n de los roles dentro de cada proyecto, mejorando la rendici\u00f3n de cuentas.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Cada rol del proyecto corresponde a una responsabilidad diferente. Era importante aclarar las responsabilidades para que cada miembro del equipo supiera exactamente qu\u00e9 se esperaba de \u00e9l&#8221;.<\/p>\n<\/blockquote>\n\n<ul class=\"wp-block-list\">\n<li><strong>Jerarqu\u00eda de proyectos y control de costos<\/strong><br\/>Twproject permiti\u00f3 la creaci\u00f3n de una estructura jer\u00e1rquica clara para los proyectos, facilitando el control de costos y presupuestos.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Maria Chiara explica:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;La jerarqu\u00eda de proyectos cambi\u00f3 nuestra configuraci\u00f3n y, dir\u00eda incluso, nuestra mentalidad en la empresa. Poder ver los costos y los tiempos de cada actividad fue un verdadero cambio&#8221;.<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">Comenz\u00f3 a explorar Twproject de forma independiente durante el per\u00edodo de prueba. Con gran dedicaci\u00f3n y curiosidad, descubri\u00f3 las funcionalidades clave que transformar\u00edan la forma de trabajar del equipo.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Mis colegas se fueron de vacaciones usando Asana y volvieron a Twproject. Los video tutoriales fueron un recurso valioso para la transici\u00f3n&#8221;.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Resultados<\/h3>\n\n<p class=\"wp-block-paragraph\">La introducci\u00f3n de Twproject trajo las mejoras esperadas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor transparencia y organizaci\u00f3n:<br\/><\/strong>Cada miembro del equipo ahora sabe exactamente qu\u00e9 hacer y cu\u00e1ndo, mejorando la eficiencia general.<\/li>\n\n\n\n<li><strong>Control preciso de presupuestos y plazos:<br\/><\/strong>Para los project managers, Twproject ofrece una visi\u00f3n clara de los costos y los tiempos, permitiendo una gesti\u00f3n m\u00e1s efectiva.<\/li>\n\n\n\n<li><strong>Colaboraci\u00f3n efectiva entre miembros del equipo:<br\/><\/strong>Twproject permiti\u00f3 una mejor comunicaci\u00f3n y coordinaci\u00f3n entre los miembros del equipo, reduciendo la dispersi\u00f3n de informaci\u00f3n.<\/li>\n\n\n\n<li><strong>Monitoreo f\u00e1cil y adaptabilidad a las necesidades de cada proyecto:<br\/><\/strong>La herramienta se adapta a diferentes tipos de proyectos, proporcionando la flexibilidad necesaria.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Gracias a Twproject puedo decir que hemos logrado m\u00e1rgenes m\u00e1s altos gracias a una planificaci\u00f3n m\u00e1s precisa y un control de costos m\u00e1s detallado.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Evaluaci\u00f3n final<\/h3>\n\n<p class=\"wp-block-paragraph\">Hoy Twproject es una herramienta central para la planificaci\u00f3n y el monitoreo de los proyectos de Hanami. Permite una gesti\u00f3n completa de los proyectos, desde la planificaci\u00f3n hasta la entrega.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<blockquote class=\"wp-block-quote has-large-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Gracias a Twproject finalmente tenemos mayor control. Esto es lo que realmente ha mejorado nuestro trabajo.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Twproject est\u00e1 dise\u00f1ado para PMs: permite acceder al control de recursos en t\u00e9rminos de tiempo, costos y carga de trabajo, todo desde un solo lugar&#8221;<\/p>\n","protected":false},"featured_media":26194,"template":"","customers-category":[337],"class_list":["post-26191","customers","type-customers","status-publish","has-post-thumbnail","hentry","customers-category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hanami - Twproject: project management software, resource management, time tracking, planning, Gantt, Kanban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twproject.com\/es\/customers\/hanami\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hanami - Twproject: project management software, resource management, time tracking, planning, Gantt, Kanban\" \/>\n<meta property=\"og:description\" content=\"&quot;Twproject est\u00e1 dise\u00f1ado para PMs: permite acceder al control de recursos en t\u00e9rminos de tiempo, costos y carga de trabajo, todo desde un solo lugar&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twproject.com\/es\/customers\/hanami\/\" \/>\n<meta property=\"og:site_name\" content=\"Twproject: project management software, resource management, time tracking, planning, Gantt, Kanban\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/twproject\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twproject.com\/site\/wp-content\/uploads\/direzionale-by-night-1024x707-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@twprojectnews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/\",\"url\":\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/\",\"name\":\"Hanami - Twproject: project management software, resource management, time tracking, planning, Gantt, Kanban\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twproject.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twproject.com\\\/site\\\/wp-content\\\/uploads\\\/direzionale-by-night-1024x707-1.jpg\",\"datePublished\":\"2026-09-02T21:37:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/#primaryimage\",\"url\":\"https:\\\/\\\/twproject.com\\\/site\\\/wp-content\\\/uploads\\\/direzionale-by-night-1024x707-1.jpg\",\"contentUrl\":\"https:\\\/\\\/twproject.com\\\/site\\\/wp-content\\\/uploads\\\/direzionale-by-night-1024x707-1.jpg\",\"width\":1024,\"height\":707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/twproject.com\\\/es\\\/customers\\\/hanami\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/twproject.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Story\",\"item\":\"https:\\\/\\\/twproject.com\\\/customers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hanami\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/twproject.com\\\/#website\",\"url\":\"https:\\\/\\\/twproject.com\\\/\",\"name\":\"Twproject: project management software, resource management, time tracking, planning, Gantt, Kanban\",\"description\":\"Twproject is a full featured project management software that gives you full visibility and control over your projects. 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